Meet the Lover of Arts and Crafts - Christina Ranjan


Can you make a small intro about yourself? 

Hi, I am Christina Ranjan. I am a native of Nagercoil (Kanyakumari district) but settled in Chennai since early childhood. My brain child is Christina’s Art Studio (the best place to learn art and craft courses). I am a visiting lecturer by profession. I teach Interior Design in most of the Design schools in Chennai – Loyola college (LIVE), National College of Design (Allagappa University), INIFD Academy of Interiors (Annamalai University), Spaceterior and National School of Design. Since 2014, I am being invited to teach Calligraphy for BDes Fashion Communication at the National Institute of Fashion Technology (NIFT), Chennai. I completed my schooling from C.S.I. Bain School and was the State First Rank Holder of Tamil Nadu for the subject Psychology – Standard XII Board examination. I am a very confident, artistic and an extroverted person.  I love to do anything related to Visual Arts and Crafts, reading Mills and Boon and listening to music. I was a Sax-a-phone player. I love pets; I have two cats (Catty and Brownie) and a dog (Doggy). 

When and how did you discover your fondness for art and creativity? 

Since my childhood, I am very much interested towards anything that involved drawing, colouring, painting and crafts. My parents always motivated me and arranged a qualified and an experienced tutor to take my interest to the next level. It was only during that time (when technology wasn’t available) I started to learn various visual arts in a structured manner which enhanced my creativity. Anything that is handmade also has an emotional attachment. As time progressed, my quest for learning arts and crafts have developed and it has bloomed as my passion for the rest of my life. 

How did you get into this profession of teaching artworks? What is your story? 

Teaching was my ideal profession. I had a strong urge to teach various arts and crafts such as Calligraphy, mixed media, cushion making, terracotta jewellery making, pencil sketching and rendering, pen and ink rendering, glass and fabric painting and other crafts that I had learned since childhood.  Christina’s Art Studio was started to teach arts and crafts in a well-structured manner exclusively to women and children. It offers flexible timing and courses are taught in a short duration with complete hands on practice along with individual attention. Art is for everyone if you are passionate about it.  

How long have you been running Christina's Art Studio successfully? 

Since 2014, I have been running Christina’s Art Studio successfully by the grace of the Almighty God. 

Which woman business person has influenced you? How did they change the way you run your business? Have you met them in person? 

Honestly speaking, I don’t have any business person who has influenced me. I strongly believe that I am unique in my own ways and style of managing my business and taking it to the next step in a steady manner. 

What would be your one important tip/suggestion/ advice that you would like to give to an aspiring creative person?

 “Follow the desires of your heart and listen to your mind”, So that your creativity would follow in the right direction.  


What is the best and worst decisions you have ever made in your professional journey? 

The best decision in my life is Starting "Christina’s Art Studio”. I don’t want to disclose few decisions that had turned out to be the worst. Certainly, I am glad and proud of those decisions too, as it has moulded me to be the person I am.  

Can you share two of your memorable class experiences? 

I learn many things from every student as they learn the art from me because I get people from various walks of life – journalists, doctors, yoga instructors, teachers, IT professionals, architects, teachers, graphic designers to mention a few. All together I get a wonderful and positive experience.

I can mention about my experience with my advanced calligraphy student Mrs Jennifer Arul, a former TV correspondent from Chennai. She is presently a board member of The Media Project, King’s College, New York. She is a diligent student who does all her homework on time. I admire her.

I am so happy that people come all the way from the Union territory of Pondicherry and the district of Erode to learn arts and crafts from my Studio. 


What is the best part of being a woman art studio owner? 

I feel Empowered. I can aid every woman to de-stress themselves from the day to day tensions through art and craft.

What makes you happy?

Job satisfaction coupled with high level of assured quality and dedication makes me happy. 

Where they can find out about your new classes, if any of our readers are interested in joining?

They can visit the Courses menu of my website and choose the art classes of their choice. 
I have given a list here for their ready reference:


Do you conduct any online classes?

Not now. But am planning to start coaching online shortly. I will keep your readers updated about it.

This video was recorded more recently. And I think this is how I can do my online classes.


How to market your business with no money



In this article, am going to show you how you can actually market your business online without spending any money from your pocket.

If you are a small business owner and if you don't want to spend any money building your business online, then consider the below options to market your business online.

I am going to list out some of the major websites and explain how you can use them to promote your business online.


Blog

Blogging is an easy way to market your business to the world. It is free and all you have to do is to spend a little time every day to publish an article about your business, about your customer experience, about your challenges etc.  If you are new to the Internet and if you want to know how to create a new blog, don't worry. I am going to help you to create a new blog with step by step instructions soon. Now let us see the next free way to market your business.

7 Easy steps to create a new blog

Facebook Business Page

Do you have an account on Facebook? Am sure you do. You can create a Business Page for your business or services on Facebook. It is free. You can post real-time business activities with photographs on your Facebook Business Page. You can also make a video of your business and share it. You can also share your blog posts on your business page. 

How to publicize your business on Facebook

Twitter

Having a profile for your business on Twitter is free. And sending business tweets to your followers is free. This tool keeps you connected with your existing and future customers 24/7. This is a great tool to send your real-time business updates and timely announcements to your followers.

LinkedIn

If you would like to connect with new business owners, advisors, consultants to grow and expand your business, this is the best website I would recommend. Having a profile is free and connecting with other business owners is free. Sharing your blog post in this website is free. Sharing your business updates is free. So, what are you waiting for? Go ahead, create a profile in LinkedIn and start making connections and grow your business.

Pinterest

If you are running a business that involves creativity then this is the best website that I recommend you to use to promote your business. This website is best for those business owners whose products are to be showcased to the customers to entice them to investigate more on the product. No, I didn't mean other business owners can't make use of this website. You will find businesses ranging from Internet Marketers to Carpenters promoting their business on this website. Creating a profile in Pinterest is free. Sharing your business posts and blogs are free. 

Free Websites

Do you know that you can actually build a website on the Internet for free? If you wish to have a website for your business, but don't want to spend money then there are companies that offer tools to build your website for free. You can use the available free website builders to build your own websites. 

Now, you know how easy it is to market your business online using no money. If you want to know how to create a new blog, how to use facebook and twitter to promote your business and a few names of the website builders, then read below. 


How to create a new Blog

So, the first one I mentioned was Blogging. Here are the step by step instructions to create your new blog. If you are not able to follow the instructions then please feel free to write to me. I will be more than happy to help you to see your blog up on the Internet. And please don't forget to share your blog link in the comments. 


How to promote your Business on Facebook

As promised, here are the 5 easy steps to publicise your business on Facebook  If you want to take a look at one of my facebook business pages, then here is the one for the business owners in Chennai. 


How to use Twitter for your business growth

And now Twitter. This is how you have to Use "Twitter" to grow your business without spending any money. You can follow my Tweets here.


Free Website Builders

Some of the free websites builders are WIXWEEBLYYOLA, and STRIKINGLY . 

Last month I interviewed a budding photographer, the owner of Saiswe Photography from Chennai, India. She has built her website on Weebly. You can see the link for the website at the end of this Interview.

There are more free tools to promote your business online. I have only given the major websites for you to get a hands-on experience to create a profile and maintain your business presence online.


HAPPY BLOGGING!

For Your Growth :)
Uma Mahi.

5 Easy Steps to Publicize your Business on Facebook



Facebook is one of the most used Social Media Platforms by small, medium as well as big businesses  to grow their clientele. Either you are a small business owner, individual entrepreneur or a big business owner and if you are looking up to social websites to build your clientele, then you must consider leveraging Facebook.

Here are the 5 easy steps for you

Step1: Create a Fan Page for your Business

Having a Fan Page is like having a virtual business place. Don't worry if you don't have any technical knowledge, because building a Fan Page is very easy. For the beginners, you can use all the contents of your website or your blog to build the Business Page. Even if you don't have a website or a blog, you can still create a Fan Page. Just give it a try by clicking on the link below. If you need my help, then please write to me.

Click here to start building a Fan Page for your business.

If you need some inspiration I have given a few links for you.

Saiswe Photography
Chithoo Jewels
Her Choice
Snap Style

Step2: Keep your Fan Page active

Having a Fan Page without any activities would project a bad impression of your business. Keep your Fan Page active by sharing your articles, your blog posts, images of your work etc. You can also post the news and recent developments in the outside world that are affecting your business. If you want to get more Likes, Shares, and Comments, then you need to share other Page's stories also. You can share the business activities of your peer group, your teammates, your colleagues to show your support. Click here for more information "How to keep your facebook business page active"

Step 3: "Like"  and Get "Like"d  

Search for your potential clients using the "keywords" that complement your profession. For example, if you are a carpenter, your potential clients would be "realtors", "builders", "building contractors", "apartment owners" etc. "Like" their Business Pages to show your support. You will also get the updates of their business activities in your news feed. So it would be easy for you to respond to their posts and messages that are relevant to your business. Search for the experts and business influencers in your field and "Like" their Fan Page. Share their posts and business announcements in your Fan Page by tagging their fan page to the post. This would reflect in their Fan Page and eventually your Fan Page will get a "Like" from them.

Step4: Become a member of the local Business groups

Search Facebook for your local businesses /commerce groups that would be benefited from your product/and or services. Become a member of those business groups. Participate in the Group activities. Contribute to the growth of other business owners of the group. It would eventually help for your business growth. And keep them informed about your Business activities by actively participating in the events and meet-ups.

Step5: Engage your Fans

Respond to your Fan's comments and queries immediately. Giveaways and quiz are the most interesting activities to keep your Fans engaged. Learn the interests of your Fans. Create contents based on their interests and share them on your Fan Page to get more engagement.

Here are more ideas and tips to build customer relationship online,

If you are a digital marketer and if you think that I have missed something here, then please post in the comment. And yeah, please do not forget to share your Fan Page link in the comment. Thanks for your time.